DONE-FOR-YOU MESSAGING STRATEGY + CONVERSION COPY FOR ESTABLISHED COACHES, COURSE CREATORS, + SERVICE PROVIDERS
Scale Your Offers without Being the Messaging + Copy Bottleneck in Your Business
Get the high-converting website, funnel, and launch copy you need to market and sell your offers without writing it all yourself or throwing your messaging together one campaign at a time.
More than $350K in Client Revenue Generated … and counting
Your Marketing Skills Have Gotten You Far, But Your Business Has Outgrown the DIY Copywriting You’ve Done…
Hey, if it ain’t broke, don’t fix it.
But if you want to scale it, hire an expert.
Every time something needs to be written, clarified, repositioned, optimized, or launched, you’re the person who gets it done.
You know your audience best.
You know your voice best.
You know how your copy should sound.
And handing this huge task off to someone who doesn’t understand buyer psychology or messaging strategy sounds like a dangerous risk to take when you’re on the verge of hitting your next financial milestone in your business.
Or…
Maybe you’re the opposite of all that.
Maybe you’ve gotten this far in your business by word of mouth, and now you have no idea what needs to be said or how it needs to be said in your emails, ad copy, sales pages, website, or anywhere else, for that matter.
Whatever the case, you’re also the person who teaches the course, leads the program, or provides the service…
And the person who does all the admin … and the bookkeeping … and the client support.
And you’ve had this million-dollar idea for a new offer floating around in your head for months now, but you’re so busy running the damn business, you don’t have time to flesh out your ideas or even think about the capacity you need to actually bring it to life.
Listen, friend, at some point, being the person who can do all the things becomes the reason you’re still the person who has to.
In therapy, they call that a trauma response.
In marketing, they call that the bottleneck.
But Taking Copywriting Off Your Plate Isn’t Really Helpful If You Still Have to Develop the Messaging Strategy That Drives the Copy
Messaging angles.
Offer positioning.
Buyer psychology.
Iterations.
Funnel strategy.
Email strategy.
Conversion storytelling.
Authority storytelling.
Voice of customer.
Brand voice + tone.
A LOT goes into copy that actually converts browsers into buyers.
And you know that…which is why you’ve been so damn reluctant to hand it off.
But that’s why my done-for-you copy and messaging strategy services start with a 90-minute kickoff call.
Because I’m not just a copywriter + certified messaging strategist waiting for a copy brief.
I’m fully immersed in your business as a thought partner.
I look at your offer, audience, positioning, buyer journey, existing messaging, conversion goals, and which part of your business lights you TF up to see what your buyers actually need to understand, believe, and feel before they’re ready to take the next step.
And then, I turn that strategy into conversion-focused copy for your website, your funnels, emails, sales pages, launches, you name it.
That’s what I like to call syntax + strategy. 💅🏾
— jodie & reece., relationship coaches
“Her copy helped us have our best course launch ever, with a 5% conversion rate on our sales page during launch week. That same page has continued to convert at over 2% to cold traffic. We also saw higher email engagement than ever before, even to our cold list.”
“Kee went above and beyond to understand not just our brand voice, but also the psychology and desires of our ideal customers. She felt like a true teammate through every step of the process - strategic, collaborative, and genuinely invested in our success.
“If you’re on the fence about hiring Kee, do it! Working with her was a no-brainer investment that paid for itself multiple times over.”
“We absolutely loved working with Kee! We've been running our business for over 10 years, and hands down, this was the best copywriting experience we’ve ever had. Kee went above and beyond to understand not just our brand voice, but also the psychology and desires of our ideal customers. She felt like a true teammate through every step of the process - strategic, collaborative, and genuinely invested in our success. s.
hi! I’m kee smith — copywriter + certified messaging strategist
My favorite thing about my job is helping established coaches, course creators, and service providers turn complex offers, expertise, and ideas into clear, conversion-driven messaging that gives the right browsers every reason to say ‘yes’.
I wholeheartedly believe that marketing isn’t effective in isolation. So, my methodology lives at the intersection of messaging strategy, buyer psychology, brand voice, and storytelling.
What I’ve learned over the last 7 years in this industry is that getting words on the page usually isn’t the problem.
What most founders struggle with is understanding the strategy underneath the words or trusting someone else’s ability to understand the strategy enough to hand over the task.
I’ve worked as the messaging strategist behind the scenes at a Forbes-recognized, done-for-you marketing agency where some of the highest-paid coaches, course creators, and service providers pay big bucks to delegate the most important part of their business.
So, when you partner with me, you’re not just hiring a copywriter.
You’re hiring a thought partner who knows what’s working in marketing right now.
Who understands the importance of brand voice, tone, and personality making it through the screen.
Who values buyer psychology.
Who knows what it takes to get people to believe that what you’re selling really will create the transformation they’re looking for.
And maybe most importantly, I understand what an honor it is for you to trust someone with such a crucial part of your business's future.
what working with me looks like…
You’re not hiring another person you have to manage!
For starters, I’m a 3/5 Manifestor, so I like to initiate.
But more importantly than that, the whole point of hiring a messaging strategist + copywriter is to get sh*t off your plate.
You don’t have to trade writing every piece of copy on your own for writing detailed briefs, explaining your audience, or feeding me angles…
When we work together, I take ownership of that.
o1. Start with a 30-Minute Discovery Call
Choose a spot on my calendar for us to yap about what’s actually happening in your business, where you need the most support, and what your vision for scaling looks like. If the vibe is mutual, I’ll customize a package that makes sense for you—whether that’s a one-off project, an ongoing retainer, or a launch sprint.
o2. 90-Minute syntax + strategy Session
This is where we officially kick things off. We’ll dig into your offers, audience, positioning, buyer journey, brand voice, current marketing strategies, what’s working, what’s not working, and what needs to be done to help you scale. Then, I’ll build out a strategy for your approval before I write a single word.
o3. We Focus in Our Zones of Genius
I get to work, and you get back to doing what you do best. You’ll get drafts to review … I make any necessary revisions, and when it sounds like you and speaks directly to your ICP, you approve, plug it in, and hit publish. You’re not managing a project. You’re approving and deploying like the CEO you really are
Because good copy doesn’t exist in a vacuum.
Your website, funnels, emails, ads, sales pages, landing pages, social media captions, blogs… they all need to tell the same story and do their job within the buyer journey.
So, I’m not just thinking about the deliverable in front of me. I’m thinking about where it its in your ecosystem, what comes before it, what comes after it, and how your messaging needs to work together to scale your business.
My goal is to build you a machine that lasts far beyond one launch.
CLIENT LOVE
we got our first sale and i’m not even sure the ads have been up a full hour! when you made the initial audit suggestions for the copy, i knew it’d turn my ads into an atm! You’re really the goat with this digital marketing stuff!
-dana s.
MY CLIENTS HAVE SEEN RESULTS LIKE…
inquiring minds want to know ..
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Think of it this way…
Build is for new business owners who want to lay a strong foundation.
Grow is for business owners with a proven offer – ready to streamline, optimize and automate.
Scale is for business owners hitting six figures and ready to reach more people + more revenue.
Each package is designed to meet you where you are and get you where you want to go – faster.
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You can’t rush greatness. Each package has its own turnaround time, which is generally between 4-6 weeks. However, I do offer VIP Day and VIP Week packages for those who are looking for a faster turnaround.
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Not at this time. Packages are split into two payments, and the final payment must be received 7 days prior to our due date. This makes my life easier and keeps my accountants’ stress levels low.