diy messaging + copy tools (and done-for-you services, too!)

turn the right browsers into buyers faster with clear messaging + high-converting copy

for coaches, course creators, and service providers who want to become the obvious choice in their industry … even in a saturated market

trusted by:

logo of current client: the ad girls
past client through agency work
logo of current client: the house of renegades

…and more!

communication + connection = Conversion

If you’re struggling to…

Call out + connect with your ideal audience…

Convey the unique value of your offer…

Carve your own lane in what feels like a crowded market…

Craft a bold, authoritative brand voice, tone, and message…


…most likely, your offer isn’t the issue; it’s how your messaging is (or isn’t) resonating with your audience.

Without a strategic messaging framework, your business will remain a hidden gem … and hidden gems don’t get chosen.

obvious choices do.

But don’t worry… this is the write place.

TOGETHER, WE’LL TURN POWERFUL WORDS INTO PROFITABLE RESULTS!


kee smith conversion copywriter and certified brand messaging strategist

UNPOPULAR OPINION:

yOUR business is only as good as your messaging.

*clutches imaginary pearls*

It sounds crazy, but it doesn’t matter how good your offer is if your dream client can’t understand how it helps them within the 5 seconds it takes to scroll past.

if they actually have to use their brains to figure out what you do, who it’s for, and why it matters … they bounce. no matter how life-changing your offer actually is.

and i mean…if you don’t sell your services, then it doesn’t really matter how life-changing they are…right?

That’s where my Clarity-First Framework comes in … a simple, repeatable approach for messaging that is clear, compelling, and designed to convert.

instead of rewriting your homepage for the 100th time, using templates that sound like everyone else on the internet, or letting ai give you boring copy that doesn’t sound like you…

you fix the message first, so the copy actually sticks.

Clear Over Clever: messaging that uses the language your dream client already uses, so there’s no confusion whether your offer is for them or not.

Conversion-Focused: the transformation your offer delivers, front and center, so browsers turn to buyers, quick, fast, and in a hurry!

Credibility-Backed: Messaging that clearly positions you as the obvious choice in your niche and builds trust while it sells.

[kee note]: effective messaging is the foundation of a sustainable and profitable online business.

ready to make messaging shifts this week?

click here to get your free 3-day website copy kickstart

click here to get your free 3-day website copy kickstart

messaging shifts you can make this week

screenshot of the homepage conversion analyzer tool

without hiring a copywriter

not sure why your website isn’t converting?

start here.

The homepage conversion analyzer

paste in your homepage copy and get a report on what it’s really telling visitors, where they’re likely dropping off, and the top 3 things to fix first.

ready to write (or rewrite) your website copy?

start here.

write a website that converts: live 3-day workshop

we’ll write your homepage, about, services, and contact pages together, live in just 3 days, so you know exactly what to write, why, and what order it needs to go to get people to take the next step.

want ongoing copy coaching + my eyes on your copy every month?

coming soon.

the conversion collective - monthly membership

get ongoing guidance + feedback with live monthly messaging and marketing workshops and office hours, weekly writing tasks to keep your marketing consistent, and more!

CLIENT words of affirmation

which happens to be my love language

“WHOA! YOU REALLY NAILED IT IN THIS MESSAGING DOC! FEELING INCREDIBLY SEEN RIGHT NOW!”
— ocean v.
“girl you’re not just a copywriter, your marketing is impeccable as well.”
— dana s.
“I love everything about this page. no edits, just awesome. your team really understands me, my tone, and the language i want to use.”
— robin u.
kee smith conversion copywriter and certified brand messaging strategist

Hi Friend! I’m Kee.

most coaches, course creators, and service providers are too close to their business to explain why customers should choose them.

and believe it or not, even as a certified messaging strategist, I’ve been there.

when you really love what you do, it’s almost impossible to see why people wouldn’t love what you do, too.

and don’t get me started on what it feels like to yap about yourself without feeling like you’re bragging for a buck.

I’ve helped my clients generate nearly $350k in revenue by taking a bird’s-eye view of their business and translating what they do into a message that lands … so it actually makes money.

I help coaches, course creators, and service providers clarify their message by leveraging buyer psychology to turn storytelling into high-converting strategy, copy that connects with dream clients, simplifies your core transformation, and converts browsers into buyers fast. 

My #1 goal isn’t a single page that converts, because modern marketing needs more than that.

My #1 goal is to help you build a messaging strategy that lasts beyond one launch, and we get there by pulling on your audience’s heartstrings at every stage of the buyer’s journey.

not sure where to start?

let’s make sure your website has a hero section that clearly communicates what you do, who you help, and what visitors should do next .. start this free 3-day email course!

client words of affirmation

which happens to be my love language

launch copy testimonial
“amazing work on the copy for the launch! the emails generated some of our highest revenue & click through rates ever!”
— megan c.

lifestyle marketing agency owner

CLIENT words of affirmation

which happens to be my love language

copywriter testimonial

business mentor and health + wellness expert…

“The biggest thing that stands out to me is that you have gone above and beyond to nail my message. that is a huge game changer and is showing in the copy.

i really feel like you did the perfect job of showcasing my uniqueness in my space and translating all of the things that i feel i can bring to the table when it comes to transformation.

i honestly think you’re the first copywriter that ever really dug that deep into my work and i appreciate it. ”

- amber shaw

read it in the blog

✦

read it in the blog ✦

WHY COACHES, COURSE CREATORS, AND SERVICE PROVIDERS NEED A WEBSITE

AI-GENERATED CONTENT AND ALGORITHM SHIFTS MAKE IT REALLY HARD TO TRUST ANYTHING YOU SEE ON THE INTERNET. HERE’S 10 REASONS A WEBSITE TURNS YOUR BROWSERS INTO BUYERS FASTER

6 signs your messaging is costing you sales + how to start fixing it today

if your messaging doesn’t speak the language your dream clients want to hear, they won’t buy what you’re selling. here’s 6 signs your messaging is costing you customers

why your website isn’t converting (and what to fix first)

your website isn’t converting because people don’t believe what you’re saying. here’s one shift that can turn more browsers into buyers faster

rather have me write it for you?

if you’re looking for done-for-you messaging and copy for launches, websites, ads, and funnels. let’s see if we’re a good fit!

book a free discovery call.

This free, 30-minute conversation gives you space to tell me about your business, goals, and where you may need the most support to help you…

✔️Build a brand that has meaning and makes money…
✔️clarify your message so the right people say ‘yes’ faster…
✔️turn your funnel copy into your best salesperson…

let’s make you the obvious choice

not sure why your website won’t convert? start here.

ready to diy your website copy with expert guidance? start here.

want to choose your own adventure? explore all diy tools.