Stop Writing Copy That’s Technically Fine But Actually Sounds Nothing Like You or Worse … It Sounds Like Everyone Else in Your Industry
Build a clear, recognizable brand voice you can use to write your website, captions, emails, and sales pages, prompt AI, or even hand off to someone on your team … in 90 minutes or less!
YOU KNOW WHAT YOU WANT TO SAy.
But every time you try to write it, something gets lost in translation.
When you’re talking to a client, recording a voice note, or explaining what you do to someone in real life, it’s a piece of cake.
But the second you sit down to write for your business, you start sounding like everyone else in your industry.
Maybe your social media captions are the closest thing you have to something being ‘on brand.’
Maybe your casual monthly emails are a little closer, but when you send out sales emails…
You suddenly get the ick. 🤮
Oh, and sales pages?!
It’s like you just learned the words transform, unlock, and discover yesterday.
You know enough about marketing to know that sounding different on every platform loses trust fast.
So, you do the thing you dreaded most…
You turn to AI.
You put your best-fitting ‘prompt master’ hat on and tell Chat to sound human, and then you’re just about ready to throw your computer across the room when you get the same robot-sounding copy you’ve already seen flood the internet.
Every piece of copy you have so far is technically usable, but it’s too generic, doesn’t sound like you, and it’s lowkey effing up the brand vibe.
That’s because you haven’t defined your brand voice well enough to use it on command.
And if you can’t clearly identify your brand voice…
Neither can AI.
Neither can your VA.
Neither can your business coach.
And neither can your audience.
Don’t worry…
We’re going to fix it.
hi friend! I’m kee …
conversion copywriter + certified messaging strategist
As someone who works behind the scenes at top-earning digital marketing agencies, I’ve seen some of your favorite online business coaches, course creators, and service providers come in confused about why their browsers aren’t buying.
And the problem is usually the same…
The way they communicate to warm audiences, referral audiences, in-person audiences, and cold audiences across every platform is all very (very) different.
They’re showing up how they should.
They’re handing the copy off to VAs because they think maybe they’re just too close to the business to write stuff in a way that sells.
They’re spending way too many hours and way too much money on business coaches who find new ways to tweak their offers when what they really need is a consistent brand voice.
That’s exactly why I created the Brand Voice Foundation Toolkit.
Because you’re damn good at what you do and you should have the structure and strategy you need to communicate that clearly, consistently, and in a way that’s recognizable enough for the right buyer to start associating your words, ideas, and perspectives with the problems they need solved.
By the time you’re done with this toolkit, you’ll have a Brand Voice Profile you can reference every time you write or hand it directly to whoever is writing for you.
Here’s How the Brand Voice Foundation Toolkit Works:
01
Diagnose Your Voice
Stop trying to describe your brand as “professional but fun” … it’s boring + basic, friend.
You’ll map your voice across 5 specific layers and identify the patterns that make your communication sound like you naturally.
02
Build Your Word Bank
Turn the language in your 1:1 conversations, voice notes, text messages, and DMs into something you can actually reference.
Instead of reinventing your voice every time you open a blank doc, you have an actual toolkit to pull from.
03
Use it Everywhere
Make your website, emails, captions, AI prompts, and anything else you write sound like you all.the.time.
Whether you hand your copy off to someone else, plug it into AI, write it yourself, or come up with a completely new offer, you have everything you need to get it right the first time..
$27 for Instant + Lifetime Access | Get it Done in 90 Minutes or Less
You don’t have to be a copywriter for your brand to sound like you.
The goal is to communicate what you already think, say, teach, and sell in a way that’s easy for you to repeat (no matter where you write it) and easy for your audience to recognize and understand (no matter where they read it).
Your toolkit helps you build your brand voice once and use it over and over again.
