FREE STRATEGIC STORYTELLING PLAYBOOK
Build an Audience That Knows, Trusts, and Wants to Buy From You Without Sharing Your Personal Life on the Internet
Learn what’s worth sharing and how to turn it into 6 types of stories that grow your audience, build trust in your expertise, and seamlessly connect to your coaching, courses, or service-based offers.
Everyone Says “Tell Your Story” to Sell More … But No One Tells You What Stories to Tell or How to Tell Them Without Becoming an Influencer 🙄
Not every founder-led business owner wants to share every detail of their home life, all their deep, dark secrets, or turn the argument they had with their husband before bed into a fake lesson that somehow leads to the thing they’re selling.
It’s also no secret that storytelling builds connection, grows a loyal audience, and makes it so much easier to get people to buy into what you do.
Two things can be true.
But let me keep it real with you…
Your story is NOT a sales strategy.
What you do with it is.
That client conversation that had you on a business high for days? It’s a perfect story to show your expertise.
The way your proprietary framework helped a client get results after she tried other things that didn’t work? That’s basically cinema for building trust.
A failed attempt at something that changed how you do what you do? That’s a cute little story time that’ll help your audience see why your approach makes sense.
Knowing which moments to share and how to connect them to what your audience actually needs to hear before they take action is how you “tell your story” strategically.
And you don’t have to show your kids' faces, post your man, or cry on the internet to make it happen.
That’s why I built the Strategic Storytelling Playbook.
Because 98% of the coaches, course creators, and service providers I’ve worked with over the last seven years want to connect with their audiences, but they want to be known for the transformation they deliver, not their life lore repurposed as a carousel.
Inside Your Strategic Storytelling Playbook, You’ll Get:
6 Strategic Story Types
To help you build connection, show your expertise, and turn the right lurkers into loyal clients
Prompts + Examples
To help you pull stories worth sharing from the work and experience you already have
A Format-Selection Guide
To help you adapt the same story across your entire marketing ecosystem from emails, social posts, blogs, websites, and more
A Story-Selection Guide
To show you exactly what to share when your audience needs understanding, evidence, or reassurance before they make a decision
The Story-to-Sale Roadmap
To help you map your story and connect it to a clear takeaway, offer, or an obvious next step
Hi Friend! I’m Kee!
For the last 7 years, I’ve been the conversion copywriter + certified messaging strategist + biggest hype woman behind the scenes, helping online coaches, course creators, and service providers say what needs to be said to get people to buy their offers.
I’ve helped clients grow their audiences, build, launch, grow, and scale offers, and turn their expertise into businesses people become so loyal to, they join waitlists before they even know what they’re signing up for.
My own business? You guessed it. Built entirely on referrals. Which has been very convenient for a girl who had zero desire to show up online.
But now, I’m expanding into digital offers, workshops, and memberships, which means I’m becoming my own client and taking the strategic advice I’ve been giving everyone else.
This playbook is a part of that. It’s the story types I swear by to help my clients share why their work matters and how it helps people… all while keeping their personal lives private.
People Want to Know Who They’re Buying From…
You can show them how you think, what you stand for, and why they can trust you.
The Strategic Storytelling Playbook will help you find the stories to do it.